Information Outlook is SLA’s bi-monthly online magazine.
By advertising in Information Outlook, SLA’s digital magazine, you generate brand recognition with SLA’s 4,000-plus member professionals and 250 subscribing institutions. Plus, because readers can access Information Outlook on their smartphone and/or tablet and share content with their favorite social network, your advertising enjoys a broader “reach” across multiple platforms and audiences.
SLA members read Information Outlook for:
- Articles on timely topics such as data curation, digital asset management, bibliometrics, and value co-creation;
- Columns about technology, copyright law, and other issues of perpetual interest;
- Interviews with SLA members, offering a close-up look at information professionals in different disciplines, work environments, and countries; and
- Information from advertisers on products, services and solutions that can improve their work!
Advertising puts your message front and center to information professionals!
2018 Editorial Calendar
- What is mentoring, and how does it differ from coaching and counseling?
- What should you expect from a mentoring relationship, and what qualities should you look for in a mentor?
- What mentoring opportunities are available to solo librarians?
Supporting Entrepreneurship and Innovation
- What is “intrapreneurship,” and how can libraries and information centers support entrepreneurism within their organizations?
- Who are today’s entrepreneurs, and what role can libraries play in meeting their needs?
- Are makerspaces and innovation labs helpful in promoting and supporting entrepreneurial thinking, or should librarians focus their efforts instead on creating a culture of innovation and entrepreneurship?
Managing Change in the Library
- What are the differences and similarities in managing change that’s imposed by management as opposed to change that’s demanded by users and patrons?
- How do you elicit feedback and secure buy-in on potential changes?
- What are best practices and/or lessons learned with regard to retiring and replacing and longstanding product or service? Changing collection formats, physical locations, or user access protocols?
Improving the User Experience
- What do we mean by a “positive” user experience, and what’s the most effective way to measure it?
- Should a “makerspace” or coffee lounge be considered part of a library for purposes of improving or measuring the user experience?
- Should we take a one-size-fits-all approach to user experience, and if not, how do we prioritize users and/or experiences?
- What are best practices in developing and managing usability testing projects, improving signage and wayfinding, etc.?
Ad space and artwork deadline: July 30, 2018
Communicating Your Library’s Mission
- Who should be involved in developing your library’s mission statement, and what role should each stakeholder play?
- What purposes does a mission statement serve, and how can you use it to create new opportunities for your library or information center?
- To what extent should your library’s mission statement support or reflect the parent organization’s mission statement, and how should it differ?
Ad space and artwork deadline: September 26, 2018
Diversity in the Library
- How are disability issues being addressed by libraries and information centers?
- How can we recruit more minorities into the library profession?
- What do we mean by “diversity,” and what does a diverse library look like?
- Can diversity be measured, and what would mark success?
Ad space and artwork deadline: November 27, 2018
|Half Page Horizontal||$2,000||$1,800||$1,600|
|1/3 horizontal or vertical||$1,400||$1,200||$1,100|
Specs and Submission Requirements
All ads four are color.
Any URLs shown in the ad will link in the digital version.
Page size: 8.125" x 10.875"
Full page: 8.125" x 10.875"
1/2 Horizontal: 7.125" x 4.625"
1/3 Horizontal: 4.675" x 4.625"
1/3 Vertical: 2.2" x 9.25"
Submit your artwork: https://sla.sendmyad.com