Information Outlook

Information Outlook is SLA’s bi-monthly online magazine.

By advertising in Information Outlook, SLA’s digital magazine, you generate brand recognition with SLA’s 4,000-plus member professionals and 250 subscribing institutions. Plus, because readers can access Information Outlook on their smartphone and/or tablet and share content with their favorite social network, your advertising enjoys a broader “reach” across multiple platforms and audiences.

SLA members read Information Outlook for:

  • Articles on timely topics such as data curation, digital asset management, bibliometrics, and value co-creation;
  • Columns about technology, copyright law, and other issues of perpetual interest;
  • Interviews with SLA members, offering a close-up look at information professionals in different disciplines, work environments, and countries; and
  • Information from advertisers on products, services and solutions that can improve their work!

Advertising puts your message front and center to information professionals!

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2018 Editorial Calendar

January-February

Mentoring

  • What is mentoring, and how does it differ from coaching and counseling?
  • What should you expect from a mentoring relationship, and what qualities should you look for in a mentor?
  • What mentoring opportunities are available to solo librarians?

March-April

Supporting Entrepreneurship and Innovation

  • What is “intrapreneurship,” and how can libraries and information centers support entrepreneurism within their organizations?
  • Who are today’s entrepreneurs, and what role can libraries play in meeting their needs?
  • Are makerspaces and innovation labs helpful in promoting and supporting entrepreneurial thinking, or should librarians focus their efforts instead on creating a culture of innovation and entrepreneurship?

May-June

Managing Change in the Library

  • What are the differences and similarities in managing change that’s imposed by management as opposed to change that’s demanded by users and patrons?
  • How do you elicit feedback and secure buy-in on potential changes?
  • What are best practices and/or lessons learned with regard to retiring and replacing and longstanding product or service? Changing collection formats, physical locations, or user access protocols?
 

July-August

Improving the User Experience

  • What do we mean by a “positive” user experience, and what’s the most effective way to measure it?
  • Should a “makerspace” or coffee lounge be considered part of a library for purposes of improving or measuring the user experience?
  • Should we take a one-size-fits-all approach to user experience, and if not, how do we prioritize users and/or experiences?
  • What are best practices in developing and managing usability testing projects, improving signage and wayfinding, etc.?

Ad space and artwork deadline: July 30, 2018

September-October

Communicating Your Library’s Mission

  • Who should be involved in developing your library’s mission statement, and what role should each stakeholder play?
  • What purposes does a mission statement serve, and how can you use it to create new opportunities for your library or information center?
  • To what extent should your library’s mission statement support or reflect the parent organization’s mission statement, and how should it differ?

Ad space and artwork deadline: September 26, 2018

November-December

Diversity in the Library

  • How are disability issues being addressed by libraries and information centers?
  • How can we recruit more minorities into the library profession?
  • What do we mean by “diversity,” and what does a diverse library look like?
  • Can diversity be measured, and what would mark success?

Ad space and artwork deadline: November 27, 2018

 

Advertising Rates

1x 3x 6x
Full Page $2,800 $2,500 $2,200
Half Page Horizontal $2,000 $1,800 $1,600
1/3 horizontal or vertical $1,400 $1,200 $1,100

Specs and Submission Requirements

All ads four are color.
Any URLs shown in the ad will link in the digital version.

Page size: 8.125" x 10.875"
Full page: 8.125" x 10.875"
1/2 Horizontal: 7.125" x 4.625"
1/3 Horizontal: 4.675" x 4.625"
1/3 Vertical: 2.2" x 9.25"

Submit your artwork: https://sla.sendmyad.com

Submission contact

Megan Lebo
mlebo@sla.org
410-584-1907